BRIDGING THE GAP BETWEEN CPG AND RETAILER
When it comes to selling at the retail level, we know what works! In fact, our expertise in this area was the underlying principle for developing the Retail Integration Institute (RII) Group. We are able to leverage our on-site or preferred vendor status with our channel-leading retail partners. These long-term relationships result in intellectual property not known in the general marketplace, which can directly benefit our consumer product goods companies (CPGs).
RII combines the best resources of Menasha Packaging through one group and focuses on three primary objectives:
1. Increase efficiency
2. Reduce costs
3. Deliver unprecedented value to every segment in the supply chain
In order to achieve these objectives, we have developed an exclusive merchandising model with processes specifically designed to connect retailers with CPGs. As a result we are able to create win/win outcomes for everyone … including the consumer.
To learn more about our capabilities, click on any of our groups or contact us.