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BRIDGING THE GAP BETWEEN CPG AND RETAILER
When it comes to selling at the retail level, we know what works! In fact, that expertise was the underlying principle for developing the Retail Integration Institute ... to leverage our on-site or preferred vendor status with our channel-leading retail partners. These long-term relationships result in intellectual property not known in the general marketplace, and which can directly benefit our consumer product goods companies (CPGs).
RII combines the best resources of Menasha Packaging through one group and focuses on three primary objectives:
1. Maximize the velocity of goods sold
2. Control costs of in-store execution
3. Optimize supply chain efficiency
In order to achieve these objectives, we utilize our own in-house Retail Research Center, as well as highly accredited research firms to monitor consumer insights, point-of-purchase trends, and the latest industry developments. Then we integrate these findings throughout the supply chain — increasing efficiency, reducing costs, and delivering unprecedented value to every segment up and down the line. In other words, by connecting retailers with CPGs, we create win/win outcomes for everyone ... including the consumer.
Supply Chain
RII Execution
Tracking
To learn more about our capabilities, click on any of our groups or contact us.
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