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A display is defined as
"permanent" if its intended in-store life is 1 year or longer.
A wide variety of materials are used to construct
permanent displays including wood, plastic, metal, and
glass.
Durability and modularity are two
characteristics often engineered into permanent designs:
Durability -
Because permanent displays are expected to have
a service life of at least one year, they must be able to
withstand the rigors of the retail environment for that extended period of
time. This includes collisions with shopping carts,
hand-jacks, and contact with floor cleaning solutions.
Modularity
- Store managers don't like their
retail space to become boring. Likewise, consumers appreciate a fresh shopping experience. Therefore,
a good permanent design allows for interchangeable graphics and
modular shelving so that new products can be featured in the same merchandising
space. Many permanent displays also utilize wheel bases so that the
unit can be relocated within a store.
MENASHA maintains a constant vigilence over
the retail landscape to ensure that our permanent designs are meeting and
exceeding the expectations of retailers and consumers. We employ
material experts and utilize our own in-house model shop to deliver
high-performance solutions.
We design and packout
permanent POP materials that command customer attention, generate
sales, and put your brand in the spotlight.
Invite us to assist in your
next new product launch and experience for yourself why many of America's
most recognizable brands trust MENASHA with their merchandsing
displays.
Visit our Display Gallery to see samples
of our solutions. (currently under construction)
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