P-O-P DISPLAYS THAT REALLY POP
Studies show that retailers have just three to seven seconds to capture the attention of busy shoppers. Our innovative point-of-purchase (P-O-P) displays put your brand in the spotlight, command consumer attention, and generate sales. We tap into the talents of award-winning graphic artists and experienced structural engineers in our own in-house model shop to develop merchandising displays that will build your brand equity.
Menasha offers award-winning options in the categories of temporary, semi-permanent, and permanent displays.
Our designs may include simple tray components that can be quickly filled or interchanged – exponentially adding to supply chain efficiency. Or we can build displays that double as shelf-ready concepts. We routinely bring consumer packaged goods (CPG) companies together through co-branding. You can also count on us to make sure these displays are easy to identify, easy to open, easy to replenish, easy to shop, and easy to dispose of or return. In short, we are masters at creating innovative designs to match your product and marketing needs.
It all starts with the right strategy. When some companies prepare to sell a product, the promotion is not always thought out. But as the preferred supplier of major retailers, we offer in-depth knowledge of the retail environment, which we combine with more than 160 years of manufacturing expertise, to offer a range of specialized services including pack-out/fulfillment and turnkey consolidation.
KEEPING ABREAST OF THE CURVE
Today´s retail environment is characterized by increasingly competitive forces and dynamic trends that come and go with greater frequency. Retailers are striving to distinguish themselves in the marketplace and maximize profits from every inch of in-store real estate. So they expect a great deal more from their brand manufacturers. Changing retail parameters, in turn, put greater pressure on product manufacturers to heighten in-store brand performance.
Our mission is to consistently deliver P-O-P programs that exceed the expectations of both the retailer and the CPG. We are in a prime position to help CPGs win at the store floor… with retailers as well as shoppers.
To learn more about our capabilities, click on any of our groups or contact us.